Panasonic LSI starts mass production of 4K TV Chip with TITC frame buffer compression IPs
Hsin Chu, Taiwan – May 11th, 2015
Taiwan ImagingTek (TITC) today announced that Panasonic System LSI Inc., (Panasonic) a global leader and technology innovator in TV and display ICs starts shipping 4K TV chips with TITC lossless image compression IPs for the 4K2K resolution frame buffer memory reduction.
Taking advantage of sharp price drop of the LCD panels, smart phone and TV system developers are migrating to higher resolution for higher image-video quality. Higher resolution adds higher cost of frame buffer memory, limits I/O bandwidth availability, increases level of EMI problem due to higher data rate and enlarged PCB size and complex signal routing.
“Our world TV system partners are demanding solution of reducing memory cost, smaller PCB size, lower power consumption and easing EMI issues in advanced TV and LCD Display panels ”, says Mr.Takehiro Kamada, the GM of Panasonic TV LSI market. “TITC’s unique compression technology (IP) provides us with the right solution and flexibility of reducing memory cost, bandwidth requirement and easing EMI issues. With the IPs and efficient support from TITC teams, we already designed new lines of high-ended 4K TV chip with large display panel for our world brand 4K TV-Display partners with less expensive memory chip, lower power consumption and less EMI issues”.
“We are glad to see the successful mass production of Panasonic’s multiple TV chips shipping to world top TV suppliers. TITC provides not only top quality compression IP, lower memory cost, but also system know-how in reducing data rate of the image signal traveling among devices.” Says Mr. Star Sung, the CEO of TITC. “TITC’s lossless compression IPs have entered mass production in imaging/video systems through German Micronas(US Trident), the world top TV decoder supplier, Kawasaki Micron (Megachips) in TCON for TV, Renesas in TV processor & FRC, Korean Magnachip of AMOLED Driver, Novatek Himax, FocalTech in smart phone LCD Driver, Sunplus in DVD/STB chip and Italian Olivetti in MFP machines. We’ll keep investing in lossless compression IPs, providing the best solutions and customer design for our world top partners.”
Some global system and IC suppliers in TV, mobile phone, image sensor, DSC/DV, DVD/STB, 3D/Gaming are adopting TITC IPs and solutions for cutting the power consumption, reducing the memory cost and easing the EMI issues. This exciting news of mass production from Panasonic TV further demonstrates the prevailing advantage of TITC compression technology in the consumer markets.